Global Water Enhancers Market Segmented By Product Type, By Active Ingredient Type, By Source Type and By Region - Industry Analysis, Size, Share, Growth Trends and Forecasts

Introduction

Globally, beverage industry is seeing a shift in consumer trend; more consumers are rejecting carbonated drinks in favor of alternatives like bottled water. With growing health & wellness concerns and rising obese population, a number of individuals are riding on the fitness fad. They are viewing the non-alcoholic beverage segment as an alternative source.

Water enhancers provide the desired flavorings for users who are resistant to plain bottled water. The category came in to existence in 2011, when Kraft Foods launched Mio brand. Marketers are looking beyond pricing to attract consumers; they are focusing on introducing exotic flavors, bold colors and functional ingredients to provide a low-calorie, non-alcoholic beverage to a calorie-conscious consumer. Use of water enhancers is further expected to boost the volume of bottled water. One of the burning issues in this market is negative effects associated with ingredients used and lack of regulations on their limits of use.

Coca-Cola, with Dasani drops, PowerAde, Vitaminwater Zero & Minute Maid drops Kraft Foods with Mio brand- in flavor, energy & fitness category- and Crystal Light liquid enhancer, PepsiCo with Aquafina Flavorsplash enhancer are the brands dominating water enhancer market. Companies focused on personalization, convenience in the American market, need to look at European consumer demand for healthy, zero calorie low sugar functional products to scale their water enhancer production in the region. Product launches in energy drops address this concern, offering huge potential for growth in France, Germany, Italy, United Kingdom, and China.

The liquid water enhancers are categorized based on functional ingredients excluding tablets, squashes, syrups, dispensing caps from the market definition.

Table of Contents
for Global Water Enhancers Market Segmented By Product Type (Flavored Drops, Energy Drops, Fitness and Workout Drops, Others), By Active Ingredient Type (Vitamins, Electrolytes, Anti-Oxidants, Sweeteners, Others), By Source Type (Fruits, Vegetables, Tea and Coffee, Coconut Water, Others) and By Region - Industry Analysis, Size, Share, Growth Trends and Forecasts (2016 - 2021)

• 1. INTRODUCTION

  1.1 RESEARCH METHODOLOGY

  1.2 DEFINITION OF THE MARKET

  1.3 REPORT DESCRIPTION

  2. KEY FINDINGS OF THE STUDY

  3. MARKET OVERVIEW

  3.1 INTRODUCTION

  4. MARKET DYNAMICS

  4.1 DRIVERS

  4.1.1 RISE IN OBESE POPULATIONS AND SUBSEQUENT REJECTION OF CSD

  4.1.2 SIGNIFICANT EXPANSION OF THE CONSUMER BASE FOR FUNCTIONAL BEVERAGES

  4.1.3 INCREASING SHELF SPACE IN RETAIL MARKETS FOR WATER ENHANCERS

  4.2 CONSTRAINTS

  4.2.1 SAFETY CONCERNS DUE TO LACK OF SCIENTIFIC EVIDENCE

  4.2.2 DISCREPANCIES IN THE PRODUCT LABEL CLAIMS

  4.2.3 NEGATIVE CONSUMER PERCEPTION OF PRICING AND PRODUCT POSITIONING

  4.3 OPPORTUNITIES

  4.3.1 INNOVATIONS IN THE PRODUCT LINE

  4.3.2 HIGH SCOPE FOR APPLICATION IN HEALTH CARE INDUSTRY

  4.4 PORTER'S FIVE FORCES ANALYSIS

  4.4.1 BARGAINING POWER OF SUPPLIERS

  4.4.2 BARGAINING POWER OF BUYERS

  4.4.3 THREAT OF NEW ENTRANTS

  4.4.4 THREAT OF SUBSTITUTE PRODUCTS AND SERVICES

  4.4.5 DEGREE OF COMPETITION

  5. MARKET SEGMENTATION

  5.1 BY PRODUCT TYPE

  5.1.1 FLAVORED DROPS

  5.1.2 ENERGY DROPS

  5.1.3 FITNESS AND WORKOUT DROPS

  5.1.3.1 WEIGHT MANAGEMENT DRINKS

  5.1.3.2 SKIN-REJUVENATING DRINKS

  5.1.4 OTHERS

  5.2 BY ACTIVE INGREDIENT TYPE

  5.2.1 VITAMINS

  5.2.2 ELECTROLYTES

  5.2.3 ANTI-OXIDANTS

  5.2.4 SWEETENERS

  5.2.5 OTHERS

  5.3 BY SOURCE TYPE

  5.3.1 FRUITS

  5.3.2 VEGETABLES

  5.3.3 TEA AND COFFEE

  5.3.4 COCONUT WATER

  5.3.5 OTHERS

  5.4 BY GEOGRAPHY

  5.4.1 NORTH AMERICA

  5.4.1.1 U.S.

  5.4.1.2 CANADA

  5.4.1.3 MEXICO

  5.4.1.4 OTHERS

  5.4.2 EUROPE

  5.4.2.1 SPAIN

  5.4.2.2 U.K.

  5.4.2.3 FRANCE

  5.4.2.4 GERMANY

  5.4.2.5 RUSSIA

  5.4.2.6 ITALY

  5.4.2.7 OTHERS

  5.4.3 ASIA-PACIFIC

  5.4.3.1 CHINA

  5.4.3.2 JAPAN

  5.4.3.3 INDIA

  5.4.3.4 AUSTRALIA

  5.4.3.5 OTHERS

  5.4.4 SOUTH AMERICA

  5.4.4.1 BRAZIL

  5.4.4.2 ARGENTINA

  5.4.4.3 OTHERS

  5.4.5 AFRICA

  5.4.5.1 SOUTH AFRICA

  5.4.5.2 OTHERS

  6. COMPETITIVE LANDSCAPE

  6.1 MARKET SHARE ANALYSIS-2014

  6.2 KEY DEVELOPMENTS ADOPTED IN THE PAST FIVE YEARS

  6.3 STRATEGIES ADOPTED BY MAJOR PLAYERS OVER 2010-2015

  7. COMPANY PROFILES

  7.1 ARIZONA BEVERAGES USA:

  7.2 COTT BEVERAGES

  7.3 GNC LIVE WELL

  7.4 THE BETTER BOTTLE COMPANY

  7.5 HEARTLAND LLC

  7.6 ICEE CO

  7.7 KRAFT FOODS INC.

  7.8 NESTLE

  7.9 JEL SERT

  7.10 PEPSI CO

  7.11 THE COCA-COLA COMPANY

  7.12 WISDOM NATURAL BRANDS

Additional Details

Publisher

Market Data Forecast

Publisher Information

Market Data Forecast [MDF] is a firm working in the areas of market research, business intelligence and consulting. We have rich experience in research and consulting for various business domains to cater to the needs of both individual and corporate clients. A few key business areas that we handle with excellence include business process improvement, corporate financing and decision making based on market research, assisting in developing appropriate strategy and providing consultancy based on extensive research. 

Reference

49434 | Global Water Enhancers Market

Number of Pages

105

Report Format

PDF

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