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Internet of Things (IoT) in Retail Market by Component (Hardware and Software), Hardware (Gateways, RFID, Sensors), Service (Remote device management, Managed service, and Professional service), Technology, Region - Global Forecast to 2020
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Published by MarketsandMarkets: 29 Jul 2015 | 41781 | In Stock
Related Topics: Internet

Introduction

Internet of Things (IoT) is significantly adopted in every process of retailing such as advertising and marketing, smart kiosks, vending machines, inventory management, and customer payments. . The fact that IoT is rapidly connecting with these retailing processes is due to increasing internet ubiquity, and emergence of cloud platform. The declining cost of sensors and RFID have also significantly increased its adoption by the retailers. Along with these drivers, the market is facing certain restraints such as lack of common standards, skill gap, and security and privacy concerns. The global IoT in retail market is expected to grow from USD 14.28 billion in 2015 to USD 35.64 billion by 2020, at a Compound Annual Growth Rate (CAGR) of 20.07%. The key players in this market include IBM, Intel Corporation, Zebra Technologies, SAP, Google, Microsoft, Freescale, PTC, ARM, and Cisco.

There are various assumptions that have been taken into consideration for the market sizing and forecasting exercise. A few of the global assumptions include political, economic, social, technological, and economic factors. The dollar fluctuations are expected to not seriously affect the forecasts in the emerging regions.

The report will help the market leaders or new entrants in this market in the following ways:

1. This report segments the market into various sub-segments covering this market comprehensively. The report provides the closest approximations of the revenue numbers for the overall market and the sub-segments. The market numbers are further split across the different end users and regions.

2. This report will help in the better understanding of the competitors and gain more insights to better one’s position in business. There is a separate section on competitive landscape, which includes competitor ecosystem, mergers and acquisitions, partnerships, and agreements. Besides, there are company profiles of ten players in this market. In this section, market internals are provided that can put one ahead of the competitors.

3. The report also helps in understanding the overall growth of the market. It provides information on key market drivers, restraints, challenges, and opportunities.

Table of Contents
for Internet of Things (IoT) in Retail Market by Component (Hardware and Software), Hardware (Gateways, RFID, Sensors), Service (Remote device management, Managed service, and Professional service), Technology, Region - Global Forecast to 2020

  • TABLE OF CONTENTS

    1 INTRODUCTION 14

    1.1 OBJECTIVES OF THE STUDY 14

    1.2 MARKET SCOPE 14

    1.2.1 MARKET DEFINITION 14

    1.2.2 MARKETS COVERED 15

    1.2.3 YEARS CONSIDERED FOR THE STUDY 15

    1.3 CURRENCY 16

    1.4 LIMITATIONS 16

    1.5 STAKEHOLDERS 16

    2 RESEARCH METHODOLOGY 17

    2.1 RESEARCH DATA 18

    2.1.1 SECONDARY DATA 18

    2.1.1.1 Key data from secondary sources 18

    2.1.2 PRIMARY DATA 19

    2.1.2.1 Key data from primary sources 19

    2.1.2.2 Key industry insights 20

    2.1.2.3 Breakdown of primary interviews 20

    2.2 MARKET SIZE ESTIMATION 21

    2.2.1 BOTTOM-UP APPROACH 21

    2.2.2 TOP-DOWN APPROACH 22

    2.3 MARKET BREAKDOWN AND DATA TRIANGULATION 23

    2.4 ASSUMPTIONS 24

    3 EXECUTIVE SUMMARY 25

    4 PREMIUM INSIGHTS 28

    4.1 ATTRACTIVE OPPORTUNITIES IN THE INTERNET OF THINGS IN RETAIL MARKET 28

    4.2 INTERNET OF THINGS IN RETAIL MARKET: BY TECHNOLOGY 28

    4.3 INTERNET OF THINGS IN RETAIL MARKET: BY HARDWARE AND SERVICE 29

    4.4 IOT IN RETAIL MARKET, BY SERVICE TYPE 29

    4.5 LIFE CYCLE ANALYSIS, BY REGION, (2015) 30

    5 MARKET OVERVIEW 31

    5.1 INTRODUCTION 32

    5.2 MARKET SEGMENTATION 32

    5.2.1 BY COMPONENT 33

    5.2.2 BY SERVICE 33

    5.2.3 BY TECHNOLOGY 33

    5.2.4 BY FUNCTIONAL AREA 34

    5.2.5 BY REGION 34

    5.3 REGULATORY BODIES IN THE INTERNET OF THINGS MARKET 35

    5.3.1 CEN/ISO 35

    5.3.2 CENELEC/IEC 35

    5.3.3 ISO/IEC JTC 1 35

    5.3.3.1 ISO/IEC JTC 1/SWG 5 35

    5.3.3.2 ISO/ IEC JTC 1/SC 31 35

    5.3.3.3 ISO/IEC JTC 1/SC 27 35

    5.3.3.4 ISO/IEC JTC1/WG 7 Sensors 35

    5.3.4 ETSI 36

    5.3.5 IEEE 36

    5.3.6 ITU-T 36

    5.4 MARKET DYNAMICS 37

    5.4.1 DRIVERS 37

    5.4.1.1 Emergence of the cloud platform 37

    5.4.1.2 Declining cost of components 38

    5.4.1.3 Increasing internet ubiquity and scalability of IPv6 38

    5.4.1.4 Rapid adoption of smartphones 38

    5.4.1.5 Need for better customer services and response 38

    5.4.2 RESTRAINTS 39

    5.4.2.1 Concerns regarding security and privacy 39

    5.4.2.2 Interoperability and lack of common standards 39

    5.4.3 OPPORTUNITIES 40

    5.4.3.1 Consolidated IoT solution which unfolds massive opportunities for system integrators 40

    5.4.4 CHALLENGES 41

    5.4.4.1 Lack of specialized skills and experience 41

    5.4.4.2 Reluctance of retailers 41

    5.5 WINNING IMPERATIVES 42

    5.5.1 BEACONS EMERGING AS A POWERFUL TOOL IN THE IOT RETAIL MARKET 42

    5.5.2 SOFTWARE-ENABLED PLATFORM AND APPLICATIONS 42

    6 INDUSTRY TRENDS 43

    6.1 VALUE CHAIN ANALYSIS 43

    6.2 PORTER’S FIVE FORCES ANALYSIS 44

    6.2.1 THREAT OF NEW ENTRANTS 45

    6.2.2 THREAT OF SUBSTITUTES 45

    6.2.3 BARGAINING POWER OF SUPPLIERS 45

    6.2.4 BARGAINING POWER OF BUYERS 46

    6.2.5 INTENSITY OF COMPETITIVE RIVALRY 46

    6.3 STRATEGIC BENCHMARKING 47

    7 IOT IN RETAIL MARKET, BY COMPONENT 48

    7.1 INTRODUCTION 49

    7.2 HARDWARE 50

    7.2.1 GATEWAY 51

    7.2.2 RFID 52

    7.2.3 SENSORS 52

    7.3 SOFTWARE 53

    8 IOT IN RETAIL MARKET, BY SERVICE 54

    8.1 INTRODUCTION 55

    8.2 REMOTE DEVICE MANAGEMENT 56

    8.3 PROFESSIONAL SERVICE 57

    8.4 MANAGED SERVICE 58

    9 IOT IN RETAIL MARKET, BY TECHNOLOGY 59

    9.1 INTRODUCTION 60

    9.2 ZIGBEE 61

    9.3 BLUETOOTH LOW ENERGY (BLE) 62

    9.4 NEAR FIELD COMMUNICATION (NFC) 63

    9.5 WI-FI 63

    10 IOT IN RETAIL MARKET, BY FUNCTIONAL AREA 65

    10.1 INTRODUCTION 66

    10.2 ADVERTISING & MARKETING 68

    10.3 DIGITAL SIGNAGE 69

    10.4 ENERGY OPTIMIZATION 70

    10.5 INTELLIGENT PAYMENT SOLUTION 71

    10.6 REAL-TIME/ STREAMING ANALYTICS 72

    10.7 RESOURCE MANAGEMENT 73

    10.8 SAFETY & SECURITY 74

    10.9 SMART SHELF & SMART DOORS 75

    10.10 SMART VENDING MACHINE 76

    10.11 SUPPLY CHAIN MANAGEMENT 77

    11 GEOGRAPHIC ANALYSIS 78

    11.1 INTRODUCTION 79

    11.2 NORTH AMERICA 80

    11.3 EUROPE 83

    11.4 ASIA-PACIFIC 85

    11.5 MIDDLE EAST & AFRICA 88

    11.6 LATIN AMERICA 90

    12 COMPETITIVE LANDSCAPE 93

    12.1 OVERVIEW 93

    12.2 COMPETITIVE SITUATION & TRENDS 94

    12.2.1 NEW PRODUCT LAUNCHES 96

    12.2.2 PARTNERSHIPS & COLLABORATIONS 96

    12.2.3 MERGERS & ACQUISITIONS 97

    13 COMPANY PROFILE 98

    13.1 INTRODUCTION 98

    (Business Overview, Products & Services, Key Insights, Recent Developments, SWOT Analysis, MnM View)*

    13.2 INTEL CORPORATION INC. 99

    13.3 PTC INC. 103

    13.4 IBM CORPORATION 106

    13.5 CISCO SYSTEMS, INC. 109

    13.6 SAP AG 113

    13.7 MICROSOFT CORPORATION 117

    13.8 ZEBRA TECHNOLOGIES 120

    13.9 GOOGLE INC. 123

    13.10 ARM HOLDINGS PLC 125

    13.11 FREESCALE SEMICONDUCTOR, INC 127

    13.12 OTHER KEY INNOVATORS 129

    *Details on Business Overview, Products & Services, Key Insights, Recent Developments, SWOT Analysis, MnM View might not be captured in case of unlisted companies.

    14 APPENDIX 133

    14.1 VENTURE CAPITALISTS FUNDING ACTIVITIES BY MAJOR IOT PLAYERS 133

    14.2 DISCUSSION GUIDE 137

    14.3 INDUSTRY EXPERTS 140

    14.4 INTRODUCING RT: REAL-TIME MARKET INTELLIGENCE 141

    14.5 AVAILABLE CUSTOMIZATIONS 143

    14.6 RELATED REPORTS 144

List Of Tables
in Internet of Things (IoT) in Retail Market by Component (Hardware and Software), Hardware (Gateways, RFID, Sensors), Service (Remote device management, Managed service, and Professional service), Technology, Region - Global Forecast to 2020

LIST OF TABLES


TABLE 1 INTERNET OF THINGS IN RETAIL MARKET SIZE, 2015–2020 (USD MILLION) 26

TABLE 2 EMERGENCE OF THE CLOUD PLATFORM AND DECLINING COST OF COMPONENTS ARE THE KEY DRIVERS OF THE IOT IN RETAIL MARKET 39

TABLE 3 INTEROPERABILITY AND LACK OF COMMON STANDARDS ARE RESTRAINING THE GROWTH OF IOT IN RETAIL 40

TABLE 4 CONSOLIDATED IOT SOLUTION: A HUGE OPPORTUNITY FOR THE IOT IN RETAIL MARKET 40

TABLE 5 LACK OF SKILLS FOR IMPLEMENTING IOT SOLUTION IS A MAJOR CHALLENGE FOR THIS MARKET 41

TABLE 6 IOT IN RETAIL MARKET SIZE, BY COMPONENT, 2015–2020 (USD MILLION) 49

TABLE 7 COMPONENT MARKET SIZE, BY HARDWARE, 2015–2020 (USD MILLION) 51

TABLE 8 GATEWAY MARKET SIZE, BY REGION, 2015–2020 (USD MILLION) 51

TABLE 9 RFID MARKET SIZE, BY REGION, 2015–2020 (USD MILLION) 52

TABLE 10 SENSORS MARKET SIZE, BY REGION, 2015–2020 (USD MILLION) 53

TABLE 11 SOFTWARE MARKET SIZE, BY REGION, 2015–2020 (USD MILLION) 53

TABLE 12 IOT IN RETAIL MARKET SIZE, BY SERVICE, 2015–2020 (USD MILLION) 56

TABLE 13 REMOTE DEVICE MANAGEMENT MARKET SIZE, BY REGION,

2015–2020 (USD MILLION) 56

TABLE 14 PROFESSIONAL SERVICE MARKET SIZE, BY REGION, 2015–2020 (USD MILLION) 57

TABLE 15 MANAGED SERVICE MARKET SIZE, BY REGION, 2015–2020 (USD MILLION) 58

TABLE 16 COMPARISON OF VARIOUS CONNECTIVITY TECHNOLOGIES 60

TABLE 17 IOT IN RETAIL MARKET SIZE, BY CONNECTIVITY TECHNOLOGY,

2015–2020 (USD MILLION) 61

TABLE 18 ZIGBEE MARKET SIZE, BY REGION, 2015–2020 (USD MILLION) 62

TABLE 19 BLE MARKET SIZE, BY REGION, 2015–2020 (USD MILLION) 62

TABLE 20 NFC MARKET SIZE, BY REGION, 2015–2020 (USD MILLION) 63

TABLE 21 WI-FI MARKET SIZE, BY REGION, 2015–2020 (USD MILLION) 64

TABLE 22 IOT IN RETAIL MARKET SIZE, BY FUNCTIONAL AREA, 2015–2020 (USD MILLION) 67

TABLE 23 ADVERTISING & MARKETING MARKET SIZE, BY REGION,

2015–2020 (USD MILLION) 68

TABLE 24 ADVERTISING & MARKETING MARKET SIZE, BY COMPONENT,

2015–2020 (USD MILLION) 68

TABLE 25 DIGITAL SIGNAGE MARKET SIZE, BY REGION, 2015–2020 (USD MILLION) 69

TABLE 26 DIGITAL SIGNAGE MARKET SIZE, BY COMPONENT, 2015–2020 (USD MILLION) 69

TABLE 27 ENERGY OPTIMIZATION MARKET SIZE, BY REGION, 2015–2020 (USD MILLION) 70

TABLE 28 ENERGY OPTIMIZATION MARKET SIZE, BY COMPONENT, 2015–2020 (USD MILLION) 70

TABLE 29 INTELLIGENT PAYMENT SOLUTION MARKET SIZE, BY REGION,

2015–2020 (USD MILLION) 71

TABLE 30 INTELLIGENT PAYMENT SOLUTION MARKET SIZE, BY COMPONENT,

2015–2020 (USD MILLION) 71

TABLE 31 REAL-TIME/ STREAMING ANALYTICS MARKET SIZE, BY REGION,

2015–2020 (USD MILLION) 72

TABLE 32 REAL-TIME/ STREAMING ANALYTICS MARKET SIZE, BY COMPONENT,

2015–2020 (USD MILLION) 72

TABLE 33 RESOURCE MANAGEMENT MARKET SIZE, BY REGION, 2015–2020 (USD MILLION) 73

TABLE 34 RESOURCE MANAGEMENT MARKET SIZE, BY COMPONENT,

2015–2020 (USD MILLION) 73

TABLE 35 SAFETY & SECURITY MARKET SIZE, BY REGION, 2015–2020 (USD MILLION) 74

TABLE 36 SAFETY & SECURITY MARKET SIZE, BY COMPONENT, 2015–2020 (USD MILLION) 74

TABLE 37 SMART SHELF & SMART DOORS MARKET SIZE, BY REGION,

2015–2020 (USD MILLION) 75

TABLE 38 SMART SHELF & SMART DOORS MARKET SIZE, BY COMPONENT,

2015–2020 (USD MILLION) 75

TABLE 39 SMART VENDING MACHINE MARKET SIZE, BY REGION, 2015–2020 (USD MILLION) 76

TABLE 40 SMART VENDING MACHINE MARKET SIZE, BY COMPONENT,

2015–2020 (USD MILLION) 76

TABLE 41 SUPPLY CHAIN MANAGEMENT MARKET SIZE, BY REGION,

2015–2020 (USD MILLION) 77

TABLE 42 SUPPLY CHAIN MANAGEMENT MARKET SIZE, BY COMPONENT,

2015–2020 (USD MILLION) 77

TABLE 43 IOT IN RETAIL MARKET SIZE, BY REGION, 2015–2020 (USD MILLION) 80

TABLE 44 NORTH AMERICA: IOT IN RETAIL MARKET SIZE, BY COMPONENT,

2015–2020 (USD MILLION) 82

TABLE 45 NORTH AMERICA: IOT IN RETAIL MARKET SIZE, BY HARDWARE,

2015–2020 (USD MILLION) 82

TABLE 46 NORTH AMERICA: IOT IN RETAIL MARKET SIZE, BY SERVICE,

2015–2020 (USD MILLION) 82

TABLE 47 NORTH AMERICA: IOT IN RETAIL MARKET SIZE, BY TECHNOLOGY,

2015–2020 (USD MILLION) 83

TABLE 48 NORTH AMERICA: IOT IN RETAIL MARKET SIZE, BY FUNCTIONAL AREA,

2015–2020 (USD MILLION) 83

TABLE 49 EUROPE: IOT IN RETAIL MARKET SIZE, BY COMPONENT,

2015–2020 (USD MILLION) 84

TABLE 50 EUROPE: IOT IN RETAIL MARKET SIZE, BY HARDWARE, 2015–2020 (USD MILLION) 84

TABLE 51 EUROPE: IOT IN RETAIL MARKET SIZE, BY SERVICE, 2015–2020 (USD MILLION) 84

TABLE 52 EUROPE: IOT IN RETAIL MARKET SIZE, BY TECHNOLOGY,

2015–2020 (USD MILLION) 85

TABLE 53 EUROPE: IOT IN RETAIL MARKET SIZE, BY FUNCTIONAL AREA,

2015–2020 (USD MILLION) 85

TABLE 54 ASIA-PACIFIC: IOT IN RETAIL MARKET SIZE, BY COMPONENT,

2015–2020 (USD MILLION) 87

TABLE 55 ASIA-PACIFIC: IOT IN RETAIL MARKET SIZE, BY HARDWARE,

2015–2020 (USD MILLION) 87

TABLE 56 ASIA-PACIFIC: IOT IN RETAIL MARKET SIZE, BY SERVICE,

2015–2020 (USD MILLION) 87

TABLE 57 ASIA-PACIFIC: IOT IN RETAIL MARKET SIZE, BY TECHNOLOGY,

2015–2020 (USD MILLION) 87

TABLE 58 ASIA-PACIFIC: IOT IN RETAIL MARKET SIZE, BY FUNCTIONAL AREA,

2015–2020 (USD MILLION) 88

TABLE 59 MIDDLE EAST & AFRICA: IOT IN RETAIL MARKET SIZE, BY COMPONENT,

2015–2020 (USD MILLION) 88

TABLE 60 MIDDLE EAST & AFRICA: IOT IN RETAIL MARKET SIZE, BY HARDWARE,

2015–2020 (USD MILLION) 89

TABLE 61 MIDDLE EAST & AFRICA: IOT IN RETAIL MARKET SIZE, BY SERVICE,

2015–2020 (USD MILLION) 89

TABLE 62 MIDDLE EAST & AFRICA: IOT IN RETAIL MARKET SIZE, BY TECHNOLOGY,

2015–2020 (USD MILLION) 89

TABLE 63 MIDDLE EAST & AFRICA: IOT IN RETAIL MARKET SIZE, BY FUNCTIONAL AREA, 2015–2020 (USD MILLION) 90

TABLE 64 LATIN AMERICA: IOT IN RETAIL MARKET SIZE, BY COMPONENT,

2015–2020 (USD MILLION) 90

TABLE 65 LATIN AMERICA: IOT IN RETAIL MARKET SIZE, BY HARDWARE,

2015–2020 (USD MILLION) 91

TABLE 66 LATIN AMERICA: IOT IN RETAIL MARKET SIZE, BY SERVICE,

2015–2020 (USD MILLION) 91

TABLE 67 LATIN AMERICA: IOT IN RETAIL MARKET SIZE, BY TECHNOLOGY,

2015–2020 (USD MILLION) 91

TABLE 68 LATIN AMERICA: IOT IN RETAIL MARKET SIZE, BY FUNCTIONAL AREA,

2015–2020 (USD MILLION) 92

TABLE 69 NEW PRODUCT LAUNCHES, 2012–2015 96

TABLE 70 PARTNERSHIPS & COLLABORATIONS, 2012–2015 96

TABLE 71 MERGERS & ACQUISITIONS, 2012–2015 97

TABLE 72 VENTURE CAPITAL FUNDING IN IOT RETAIL MARKET, 2012–2015 133

List Of Figures, Charts and Diagrams
in Internet of Things (IoT) in Retail Market by Component (Hardware and Software), Hardware (Gateways, RFID, Sensors), Service (Remote device management, Managed service, and Professional service), Technology, Region - Global Forecast to 2020

LIST OF FIGURES


FIGURE 1 INTERNET OF THINGS IN RETAIL MARKET: RESEARCH DESIGN 17

FIGURE 2 BREAKDOWN OF PRIMARY INTERVIEWS: BY COMPANY TYPE, DESIGNATION, & REGION 20

FIGURE 3 MARKET SIZE ESTIMATION METHODOLOGY: BOTTOM-UP APPROACH 21

FIGURE 4 MARKET SIZE ESTIMATION METHODOLOGY: TOP-DOWN APPROACH 22

FIGURE 5 DATA TRIANGULATION 23

FIGURE 6 INTERNET OF THINGS IN RETAIL MARKET SNAPSHOT, 2015 26

FIGURE 7 INTERNET OF THINGS IN RETAIL MARKET SNAPSHOT (2015 VS. 2020): SOFTWARE IS EXPECTED TO DOMINATE THE MARKET DURING THE FORECAST PERIOD 27

FIGURE 8 PARTNERSHIPS, COLLABORATIONS, & NEW PRODUCT LAUNCH TO BE THE KEY STRATEGIES ADOPTED BY TOP COMPANIES 27

FIGURE 9 VARIED APPLICATIONS OF THE SOFTWARE PLATFORM ARE BOOSTING MARKET GROWTH 28

FIGURE 10 WI-FI AND BLE DOMINATE THE TECHNOLOGY SEGMENT OF THE INTERNET OF THINGS IN RETAIL MARKET 28

FIGURE 11 RFID AND MANAGED SERVICES ARE THE FASTEST-GROWING MARKET SEGMENTS 29

FIGURE 12 MANAGED SERVICES ARE EXPECTED TO DOMINATE THE SERVICE MARKET DURING THE FORECAST PERIOD 29

FIGURE 13 ASIA-PACIFIC SET TO WITNESS HIGHEST GROWTH DUE TO ADOPTION OF TECHNOLOGY AND GROWING RETAIL SECTOR IN DEVELOPING COUNTRIES 30

FIGURE 14 SEGMENTATION OF THE INTERNET OF THINGS IN RETAIL MARKET 32

FIGURE 15 INTERNET OF THINGS IN RETAIL: BY COMPONENT 33

FIGURE 16 INTERNET OF THINGS IN RETAIL MARKET SEGMENTATION: BY SERVICE 33

FIGURE 17 INTERNET OF THINGS IN RETAIL MARKET SEGMENTATION: BY TECHNOLOGY 33

FIGURE 18 INTERNET OF THINGS IN RETAIL MARKET SEGMENTATION: BY FUNCTIONAL AREA 34

FIGURE 19 INTERNET OF THINGS IN RETAIL MARKET SEGMENTATION: BY REGION 34

FIGURE 20 DECLINING COST OF COMPONENTS AND INCREASING SMARTPHONE PENETRATION SET TO DRIVE THE INTERNET OF THINGS IN RETAIL MARKET 37

FIGURE 21 VALUE CHAIN ANALYSIS: INTERNET OF THINGS IN RETAIL MARKET 44

FIGURE 22 PORTER’S FIVE FORCES ANALYSIS (2015) 44

FIGURE 23 STRATEGIC BENCHMARKING 47

FIGURE 24 SOFTWARE IS THE FASTEST GROWING MARKET IN THE IOT IN RETAIL MARKET DURING THE FORECAST PERIOD 49

FIGURE 25 IOT IN RETAIL HARDWARE COMPONENTS 50

FIGURE 26 RFID IS EXPECTED TO CONTINUE TO BE THE FASTEST GROWING SEGMENT IN THE IOT IN RETAIL HARDWARE MARKET 50

FIGURE 27 IOT IN RETAIL MARKET, BY SERVICE 55

FIGURE 28 MANAGED SERVICE IS EXPECTED TO WITNESS HIGH GROWTH DURING THE FORECAST PERIOD 55

FIGURE 29 WI-FI TECHNOLOGY IS EXPECTED TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD 61

FIGURE 30 IOT IN RETAIL MARKET: FUNCTIONAL AREAS 66

FIGURE 31 SAFETY & SECURITY IS THE MOST IMPORTANT FUNCTIONAL AREA IN THE IOT IN RETAIL MARKET 66

FIGURE 32 REGIONAL SNAPSHOT (2015): APAC SHOWING THE HIGHEST GROWTH RATE 79

FIGURE 33 REGIONAL SNAPSHOT – ASIA-PACIFIC IS EXPECTED TO EMERGE AS THE FASTEST GROWING REGION DURING THE FORECAST PERIOD 80

FIGURE 34 NORTH AMERICA: MARKET EVALUATION 81

FIGURE 35 ASIA PACIFIC: MARKET EVALUATION 86

FIGURE 36 COMPANIES ADOPTED NEW PRODUCT LAUNCHES & ENHANCEMENTS AS THE KEY GROWTH STRATEGY IN THE PAST THREE YEARS 93

FIGURE 37 AREA-CHART SHOWING HISTORICAL CAGR OF TOP 5 PLAYERS 94

FIGURE 38 MARKET EVALUATION FRAMEWORK 94

FIGURE 39 BATTLE FOR MARKET SHARE: PARTNERSHIPS & COLLABORATIONS WAS THE KEY STRATEGY 95

FIGURE 40 REGION-WISE REVENUE MIX OF THE TOP 5 MARKET PLAYERS 98

FIGURE 41 COMPANY SNAPSHOT: INTEL CORPORATION INC. 99

FIGURE 42 SWOT ANALYSIS: INTEL CORPORTAION 101

FIGURE 43 COMPANY SNAPSHOT: PTC INC. 103

FIGURE 44 SWOT ANALYSIS: PTC, INC. 105

FIGURE 45 COMPANY SNAPSHOT: IBM CORPORATION 106

FIGURE 46 SWOT ANALYSIS: IBM CORPORATION 108

FIGURE 47 COMPANY SNAPSHOT: CISCO SYSTEMS, INC. 109

FIGURE 48 SWOT ANALYSIS: CISCO SYSTEMS, INC 111

FIGURE 49 COMPANY SNAPSHOT: SAP AG 113

FIGURE 50 SWOT ANALYSIS: SAP AG 115

FIGURE 51 COMPANY SNAPSHOT: MICROSOFT CORPORATION 117

FIGURE 52 COMPANY SNAPSHOT: ZEBRA TECHNOLOGIES 120

FIGURE 53 COMPANY SNAPSHOT: GOOGLE INC. 123

FIGURE 54 COMPANY SNAPSHOT: ARM HOLDINGS PLC. 125

FIGURE 55 COMPANY SNAPSHOT: FREESCALE SEMICONDUCTOR, INC. 127

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