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The media’s dubbed them ‘a doctor in your pocket’ and ‘health care helpers’. Yet despite the explosion of mobile apps in other industries, pharma has generally been slow to exploit the possibilities they represent. What are the hurdles facing the industry and who are the leaders overcoming them? How can companies develop a mHealth approach that both addresses end-user needs and key messaging? What does pharma need to know about regulatory and legal hurdles?
Concisely written and expertly researched, this FirstWord Dossier report succinctly addresses the issues surrounding the emerging mHealth industry—and finds the answers.
Offering a compelling case for pharma to firmly establish its voice in mHealth, the report contains detailed insight into the opportunities app development represents. Encompassing the full range of questions demanded by the industry, the report includes expert insight from both those in pharma currently working ahead of the curve and mHealth developers themselves.
Whether your company is looking to expand into mHealth apps or seeking sound advice on a way forward, Pharma and the mHealth Revolution - engaging with mobile-enabled physicians and HCPs has the answers.
Key Report Features
Key Questions Answered
Who Should Read This Report
Expert Views Include:
Dr. Dave Albert, Co-founder and Chief Medical Officer, AliveCor
Orion Armon, Partner, Cooley LLP
Kenneth Bennett, Senior Director, IS Business Partner, Sanofi US division
Lena Feygin, Managing Director, WeMultiply
Shwen Gwee, Vice President, Digital Health, Edelman
Peter Justason, Director, eMarketing, Purdue Pharma
Duncan Learmouth, Senior Vice President, Developing Countries & Market Access, GlaxoSmithKline
Jonathan Martin, Director of Education and Awareness Programs, National Marfan Foundation
Dr. Patricia Mechael, Executive Director, mHealth Alliance
Brian Meltzer, Executive Director, R&D Innovation, Purdue Pharma
Dr. Satish Misra, Managing Editor, iMedicalApps and member, Steering Committee, Johns Hopkins Global mHealth Initiative
Scott Morrison, Vice President, Information Systems, Boehringer Ingelheim
Judy Wade, ex-CEO, AliveCor
“The business case for pharma to engage in mHealth makes a lot of sense. But pharma has been quite slow to really embrace things in mobile health in a strategic or systematic way.” Dr. Patricia Mechael, executive director, mHealth Alliance
“There is substantial opportunity for pharmaceutical companies to be involved; it’s just that they have to walk that fine line between providing a service to the patient population and having what they’re doing viewed as just a kind of marketing. As soon as it gets perceived as the latter, all the alarm bells will go off.” Dr. Satish Misra, managing editor, iMedicalApps
Table of Contents
for Pharma and the mHealth Revolution - engaging with mobile-enabled physicians and HCPs [Published by FirstWord Pharma]
3.1. On the go
3.2. Device ownership
3.3. Medical practice has changed
3.4. Using mHealth devices
3.5. Topic diversity
3.6. Global diversity
4.2. Rules of engagement
4.3. Phone or web?
5.Pharma’s role in mHealth - Five detailed examples
5.1. Eli Lilly: Glucagon mobile app
5.2. AstraZeneca: EGFR mutation test
5.3. Johnson & Johnson: BlackBag
5.4. AliveCor: Heart monitor
5.5. GlaxoSmithKline: Mozambique vaccines programme
6.1. Sanofi’s mHealth strategy
6.2. A variety of offerings
6.3. The bottom line
7.1. Regulators weighing options
7.2. A Congressional approach
7.3. Intellectual property concerns
7.4. User hesitancy
8.1. Predicted growth
8.2. Emerging technology
8.3. Listening to the users
8.4. Assuring efficacy
8.5. The final requirement: Patience
Number of Pages
|Title||Date Published||Price from||More Details|
|The Top 10 Pharma Companies in 2017|
Introduction...leading drivers and resistors to growthWith many of the world's largest pharmaceutica...
|01 Mar 2013 by FirstWord Pharma||USD $395||More Info|
|Big Data in Pharma Marketing|
IntroductionBig data - the huge volume of digital data generated worldwide - continues to grow expon...
|01 Jan 2013 by FirstWord Pharma||USD $695||More Info|
|Social and Mobile Pharma - the State of the Digital Landscape|
IntroductionTightly-regulated and conservative in outlook, the pharmaceutical industry has largely b...
|01 Nov 2012 by FirstWord Pharma||USD $695||More Info|
|Pharma and Payers – Building Better Relationships|
IntroductionChanges in the healthcare landscape have put payers (public and private) under mounting ...
|01 Sep 2012 by FirstWord Pharma||USD $695||More Info|
|Pharma Reputations: Managing Perceptions|
IntroductionPharma is no stranger to the idea of nurturing and defending corporate reputations. But...
|01 Aug 2012 by FirstWord Pharma||USD $645||More Info|
|Pharma's Future Role in CME|
IntroductionOver the last 10 years, every aspect of continuing medical education (CME) has endured m...
|01 Aug 2012 by FirstWord Pharma||USD $695||More Info|
|Pharma sales force shape, size and structure — where next?|
IntroductionRetarget your sales force with new resourcesSales force management now plays a critical ...
|01 Jul 2012 by FirstWord Pharma||USD $695||More Info|
|Inside China’s Healthcare Reforms: Opportunities for Multinational Pharma|
IntroductionIn 2009, China’s government announced plans to invest RMB1.13 trillion (0 billion) in...
|01 Jun 2012 by FirstWord Pharma||USD $995||More Info|
|Meeting KOL Needs: What Pharma Needs to Know|
IntroductionThe role of the Key Opinion Leader (KOL) has changed over the past 30 years. And it's ab...
|01 Feb 2012 by FirstWord Pharma||USD $1,445||More Info|
|Academic Detailing: Pharma Fights Back|
IntroductionEver since it was introduced three decades ago, academic detailing—which now increasingl...
|01 Jan 2012 by FirstWord Pharma||USD $745||More Info|
This report is published by FirstWord Pharma
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