Patient-Centric Mobile Apps: Key Opportunities and Challenges for Pharma
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Dozens of new health apps for smartphones and tablets are produced monthly. Hundreds of thousands already exist. What does it take for a patient app to stand out in this crowded space? What are the essential ingredients that differentiate an app for patients…and for pharma?
A well-designed app has the potential to increase the quality and efficiency of healthcare, to empower patients to manage their health better, and to deliver an experience patients will remember. Getting apps right is critical if Pharma is to successfully transform itself into a truly patient-centered business.
Patient-centric Mobile Apps: Key Opportunities and Challenges for Pharma gives you the information you need to understand what patients, healthcare providers and other stakeholders want in a healthcare app — and how a successful one promotes health outcomes and positive customer experiences.
Answers to Key Questions
Key Issues Explored
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Table of Contents
for Patient-Centric Mobile Apps: Key Opportunities and Challenges for Pharma
1.The rise of and reasons for health telematics
1.1.to patient-centric medicine
1.2.Mobile health is the new normal
1.3.Patient-centricity is facilitated through smart patients using smartphones
2.How patients use apps
2.1.ROI is determined differently between patients and pharma
2.2.Components, functionality and use: the essential elements of apps
2.3.Co-creating apps with patients: entrepreneurs and collaboration with organisations
3.4.CASE STUDY: ManAge
3.The value of apps for general healthcare providers
3.1.The consumer patient: health apps
3 2App use by governmental organisations – public health, epidemiology and resource 3.3economies
3.4.4App use by patient organisations
4.How the pharmaceutical industry views apps
4.1.Strategy, sales tool or service?
4.2.An early rush to create apps has left mixed opinions about industry’s intentions
4.3.Longevity of the patient relationship will drive future app development
5.The use and value of apps by HCPs
5.1.Digital native or traditional physician: app confidence and use
5.2.Augmenting patient care with apps
5.3.CASE STUDY: SERMO – A crowdsourcing app to expedite clinical diagnosis
6.The future for app development and use
6.1.Generating real-world data for real-world solutions
6.2.Regulation: roles of regulatory and medical organisations
6.3.Competitive collaboration within pharma
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