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Presentation: Generational Dynamics in Health and Wellness
[Published by Canadean]

Published by Canadean: 26 Aug 2015 | 19894 | In Stock

Introduction

Summary

This presentation identifies differences in consumer attitudes and behavior towards key health and wellness trends by comparing different generational groups: millennials, generation X consumers and boomers. It uses insights from Canadean Consumer's proprietary global surveys including its most recent Q2 2015 global survey.

Synopsis

- Identify differences in consumer attitudes and behavior towards key health and wellness issues across different generational cohorts.

- Gain insight into general health and wellness issues and concerns such as gluten-free, organic, and weight management.

Reasons To Buy

- How do consumer attitudes towards key health and wellness issues vary across different generations?

- Which generation is most likely to have negative perceptions around carbohydrates?

- How do approaches to weight loss vary across boomers, generation X consumers, and millennials?

Key Highlights

Globally, millennials link fats, and boomers sugar, to weight gain.

Contrary to popular perception, the "value-action" gap in attitudes towards natural products is widest among millennials.

Table of Contents
for Presentation: Generational Dynamics in Health and Wellness [Published by Canadean]

Additional Details

Publisher

Canadean

Publisher Information

Canadean has a long-held reputation for providing valuable and in-depth market research initially built up in beverages, and now operates across the FMCG market and related industries, including packaging, ingredients, soft drinks, beer, retail, foodservice, wines & spirits, health & beauty and food.



Building on over 40 years of experience as the leading market research and analysis provider to the beverage industry, they have continually enhanced and refined their specialist research skills and market intelligence tools. Their unique B2B research base has been strengthened with consumer research capability, offering a highly effective combination of deeply profiled panels, experiential survey designs and in-market expertise.



They specialise in conducting online survey panels, producing in-depth market insights reports through qualitative and quantitative in-country analysis as well as offering clients a bespoke consultancy service tailored to address each client’s specific business needs.

Reference

19894 | 242055

Number of Pages

15

Report Format

PDF

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This report is published by Canadean

Canadean has a long-held reputation for providing valuable and in-depth market research initially built up in beverages, and now operates across the FMCG market and related industries, including packaging, ingredients, soft drinks, beer, retail, foodservice, wines & spirits, health & beauty and food.

Building on over 40 years of experience as the leading market research and analysis provider to the beverage industry, they have continually enhanced and refined their specialist research skills and market intelligence tools. Their unique B2B research base has been strengthened with consumer research capability, offering a highly effective combination of deeply profiled panels, experiential survey designs and in-market expertise.

They specialise in conducting online survey panels, producing in-depth market insights reports through qualitative and quantitative in-country analysis as well as offering clients a bespoke consultancy service tailored to address each client’s specific business needs.

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