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Top Trends in Healthcare and OTC; Exploring the over-the-counter medication; vitamins, minerals and supplements; functional food and drink; and sports nutrition categories
[Published by Canadean]

Published by Canadean: 19 May 2016 | 19892 | In Stock
Related Topics: Healthcare

Introduction

Summary

The market for healthcare and OTC is primarily driven by the Health and Wellness megatrend, but manufacturers must look beyond health functionality alone to remain relevant in an ever-evolving category. Pharmaceutical, sports nutrition, and healthcare companies must draw on inspiration from the broader food and drink space to respond to trends such as "pill fatigue," and a growing preference for "natural" healthcare solutions.

Key Findings

- The pressures of busy modern lifestyles are taking their toll on consumers, with tiredness and stress being the most pressing health concerns influencing today's consumer.

- After looking or feeling good, reducing the risk of disease and supporting health is the primary motivation for exercise among the most active consumers creating opportunities for multifunctional sports nutrition that incorporates additional health benefits,

- Despite growing preferences for food over pills, consumers are still more likely to use vitamins, minerals, and other food supplements regularly than food or drinks with specific functional health benefits.

Synopsis

- Top Trends in Healthcare and OTC explores key attitudinal and behavioral insights shaping opportunities in over-the-counter medication; vitamins, minerals and supplements; functional food and drink; and sports nutrition. It identifies five of the most influential trends that brands should leverage in order to differentiate themselves in an increasingly competitive market.

- CONSUMER INSIGHT: Access information from our consumer surveys to identify the attitudes and behaviors driving key trends.

- DRIVERS: Understand the key insights and trends that are growing the market.

- INNOVATION: See the best examples of innovation, linked to clearly identified trends.

Reasons To Buy

- Identify the top five trends driving the over-the-counter medication; vitamins, minerals and supplements; functional food and drink; and sports nutrition sectors.

- Gain insight into the key consumer segments that are most likely to be a key focus for innovation.

- Put innovative products into context by connecting them to specific consumer trends and needs.

- Get inspiration for innovation programs and new product development.

Table of Contents
for Top Trends in Healthcare and OTC; Exploring the over-the-counter medication; vitamins, minerals and supplements; functional food and drink; and sports nutrition categories [Published by Canadean]

  • 1. Introduction

    2. Innovation Trends in Healthcare

    - Pill Fatigue

    - Connected Health

    - Naturally Functional

    - Make it Personal

    - Simplified Health

    3. Conclusions

    4. Appendix

Additional Details

Publisher

Canadean

Publisher Information

Canadean has a long-held reputation for providing valuable and in-depth market research initially built up in beverages, and now operates across the FMCG market and related industries, including packaging, ingredients, soft drinks, beer, retail, foodservice, wines & spirits, health & beauty and food.



Building on over 40 years of experience as the leading market research and analysis provider to the beverage industry, they have continually enhanced and refined their specialist research skills and market intelligence tools. Their unique B2B research base has been strengthened with consumer research capability, offering a highly effective combination of deeply profiled panels, experiential survey designs and in-market expertise.



They specialise in conducting online survey panels, producing in-depth market insights reports through qualitative and quantitative in-country analysis as well as offering clients a bespoke consultancy service tailored to address each client’s specific business needs.

Reference

19892 | CS0008CT

Number of Pages

55

Report Format

PDF

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This report is published by Canadean

Canadean has a long-held reputation for providing valuable and in-depth market research initially built up in beverages, and now operates across the FMCG market and related industries, including packaging, ingredients, soft drinks, beer, retail, foodservice, wines & spirits, health & beauty and food.

Building on over 40 years of experience as the leading market research and analysis provider to the beverage industry, they have continually enhanced and refined their specialist research skills and market intelligence tools. Their unique B2B research base has been strengthened with consumer research capability, offering a highly effective combination of deeply profiled panels, experiential survey designs and in-market expertise.

They specialise in conducting online survey panels, producing in-depth market insights reports through qualitative and quantitative in-country analysis as well as offering clients a bespoke consultancy service tailored to address each client’s specific business needs.

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