Every second of every minute of every day, new information is generated, disseminated, analysed and absorbed. For the pharmaceutical industry, there is the added pressure of pricing issues, ever-changing compliance requirements and the need to build bridges between medical affairs and stakeholders.
Based on deep-dive secondary research and the unique insights from interviews with eight senior level industry executives, Optimal KOL Relationship Management – Leveraging the Digital Approach is an intelligent examination of evolving digital tools and how they can broaden the scope, depth and quality of KOL interaction.
The use of digital channels are being rapidly adopted and exploited. Already, 80% of the big 10 global pharma companies now use iPads. But are digital channels the whole answer? This report gives insight on current potential and future prospects.
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Table of Contents
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|Ensuring Optimal Medical Affairs Performance: Delivering Measurable Value|
IntroductionIn this era of transparency, Medical Affairs is rapidly becoming the new voice of Pharma...
|01 May 2013 by FirstWord Pharma||USD $695||More Info|
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