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DTC spend up 4% on launches, aging blockbusters, says Kantar
Campaigns touting new drugs and mature products seeking a sales boost late in their lifecycle nudged spending on consumer drug ads up nearly 4% to $4.8 billion last year, according Kantar Media.The modest increase belies a 12.3% downturn in total consumer ad...
Medical Marketing And Media:  Mar 17 2010 8:51PM
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2010 DTC National Advertising Award Finalists Announced
Major pharmaceutical brands vie for top honors at DTC National Advertising Awards Dinner, April 8, at the 2010 DTC National Conference in Washington, D.C.

Florham Park, NJ (PRWEB) February 28, 2010 -- DTC Perspectives, Inc., the leading conference, training...

Therapeutics Daily:  Feb 28 2010 12:17PM
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2010 DTC National Advertising Award Finalists Announced - Zibb.co...
Company: GlaxoSmithKline plc (GSK) DTC Perspectives, Inc., the leading conference, training and publishing company for direct-to-consumer (DTC) marketing, today announced the finalists for the 10th annual DTC National Advertising Awards, to be held April 8, in...
Zibb:  Feb 28 2010 11:58AM
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2010 DTC National Advertising Award Finalists Announced
DTC Perspectives, Inc., the leading conference, training and publishing company for direct-to-consumer (DTC) marketing, today announced the finalists for the 10th annual DTC National Advertising Awards, to be held April 8, in conjunction with the DTC National...
TradingMarkets:  Feb 28 2010 11:13AM
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2010 DTC National Advertising Award Finalists Announced
Major pharmaceutical brands vie for top honors at DTC National Advertising Awards Dinner, April 8, at the 2010 DTC National Conference in Washington, D.C.

FLORHAM PARK, N.J.

[Feb.

26, 2010] DTC Perspectives, Inc., the leading conference, training and...

Pharma Live:  Feb 26 2010 10:12PM
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Top 25 DTC Marketers of the Year Announced for 2010
-- DTC Perspectives magazine is proud to announce its ninth annual list of 's8220;The Top 25 DTC Marketers of the Year,'s8221; sponsored by PARADE.

This year's8217;s Top 25 DTC marketers are: Aurora Archer, Brand Manager, Seroquel, AstraZeneca.

Edward Banfe...

PR News Now:  Feb 17 2010 6:27AM
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Top 25 DTC Marketers of the Year Announced for 2010
DTC Perspectives magazine is proud to announce its ninth annual list of "The Top 25 DTC Marketers of the Year," sponsored by PARADE.

This year's Top 25 DTC marketers are: Aurora Archer, Brand Manager, Seroquel, AstraZeneca.

Edward Banfe, Senior Manager,...

TradingMarkets:  Feb 15 2010 12:57PM
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Top 25 DTC Marketers of the Year Announced for 2010
The Top 25 Marketers of the Year Awards are sponsored by PARADE magazine, in conjunction with the DTC National Conference, April 7-9, 2010 at the J.W.

Marriott Hotel in Washington D.C.

Florham Park, NJ (PRWEB) February 15, 2010 -- DTC Perspectives magazine...

Therapeutics Daily:  Feb 15 2010 12:49PM
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Top 25 DTC Marketers of the Year Announced for 2010
(PRWeb.com via COMTEX) ----DTC Perspectives magazine is proud to announce its ninth annual list of "The Top 25 DTC Marketers of the Year," sponsored by PARADE.

This year's Top 25 DTC marketers are: Aurora Archer, Brand Manager, Seroquel, AstraZeneca.

Edward...

FOXBusiness.com:  Feb 15 2010 12:20PM
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Top 25 DTC Marketers of the Year Announced for 2010 - Zibb.com
Companies: Allergan, Inc.

(AGN), Amgen, Inc.

(AMGN), Bristol-Myers Squibb Co.

(BMY), GlaxoSmithKline plc (GSK), Merck & Co., Inc.

(MRK), Novartis AG (NVS), Schering-Plough Corp.

(SGP), Sepracor, Inc.

(SEPR) DTC Perspectives magazine is proud to...

Zibb:  Feb 15 2010 12:19PM
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Top 25 DTC Marketers of the Year Announced for 2010
(PRWeb.com via COMTEX) ----DTC Perspectives magazine is proud to announce its ninth annual list of "The Top 25 DTC Marketers of the Year," sponsored by PARADE.

This year's Top 25 DTC marketers are: Aurora Archer, Brand Manager, Seroquel, AstraZeneca.

Edward...

FOXBusiness.com:  Feb 15 2010 12:19PM
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HTML
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Top 25 DTC Marketers of the Year Announced for 2010
The Top 25 Marketers of the Year Awards are sponsored by PARADE magazine, in conjunction with the DTC National Conference, April 7-9, 2010 at the J.W.

Marriott Hotel in Washington D.C.

Florham Park, NJ (PRWEB) February 15, 2010 -- is proud to announce its...

Yahoo! News:  Feb 15 2010 11:46AM
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Top 25 DTC Marketers of the Year Announced for 2010
DTC Perspectives magazine is proud to announce its ninth annual list of "The Top 25 DTC Marketers of the Year," sponsored by PARADE.

This year's Top 25 DTC marketers are: Aurora Archer, Brand Manager, Seroquel, AstraZeneca.

Edward Banfe, Senior Manager,...

Individual.com:  Feb 15 2010 11:19AM
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Top 25 DTC Marketers of the Year Announced for 2010
The Top 25 Marketers of the Year Awards are sponsored by PARADE magazine, in conjunction with the DTC National Conference, April 7-9, 2010 at the J.W.

Marriott Hotel in Washington D.C.

Florham Park, NJ (PRWEB) February 15, 2010 -- is proud to announce its...

PRWeb:  Feb 15 2010 11:02AM
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