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The Columbus Dispatch, Ohio, Joe Blundo column: Feel blue? You must be taking Avatar [The Columbus Dispatch, O
4--I've noticed that the marketing whizzes at pharmaceutical companies favor three-syllable names (Cymbalta, Lipitor, Nasonex) and love the letter 'V' (Viagra, Prevacid, Avodart, Boniva).

Maybe that's why Avatar, the blockbuster 3-D movie directed by...

Therapeutics Daily:  Feb 4 2010 5:23PM
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Feds prod drugmakers to cut distractions in ads
Pfizer isn't alone in bringing a more serious tone to its ads.

New York-based Bristol-Myers Squibb Co.

now devotes half of a 60-second Plavix spot to side effects, twice the time in a 2005 ad for the blood thinner.

The changes, tied to tighter enforcement...

Chicago Sun-Times:  Jan 30 2010 12:11PM
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Coakley Choice of Big Pharma
Democrat Martha Coakley, wealthy, establishment liberal appointed by the machine to take the Senate seat vacated by the death of Ted Kennedy, held a big fund-raiser last evening that surely re-inflated her campaign coffers and will allow a final hour blitz that...
Dakota Voice:  Jan 14 2010 6:38AM
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