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  Current Search:  gonal: 2, f: 1470     
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Merck's Guerrilla Program Addresses the Birds and the Bees
Merck is attempting to inject a little lightheartedness into a traumatic subject for some -- infertility -- with a guerrilla marketing campaign for Gonal-f that plays on the time-honored birds and bees imagery.

The pharma giant worked with Minneapolis...

Brandweek:  Mar 4 2010 2:03AM
Matching: gonal 		Find similar documents
HTML
70%
Merck's Guerrilla Program Addresses the Birds and the Bees
Merck is attempting to inject a little lightheartedness into a traumatic subject for some -- infertility -- with a guerrilla marketing campaign for Gonal-f that plays on the time-honored birds and bees imagery.

The pharma giant worked with Minneapolis...

Brandweek:  Feb 28 2010 8:06PM
Matching: gonal 		Find similar documents

 

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