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Roche coaches docs, RNs on diabetes care
Roche added a new component to its $14 million diabetes education campaign, which pairs healthcare practitioners with Roche staff to improve dialogue between diabetic patients and their caregivers.Titled Creative Coaching, the program...
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The Top 75: AbelsonTaylor
If AbelsonTaylor's growth has slowed a bit this yearup 11% to date compared with 21% growth at this time last yearit's not indicative of an agency treading water in a sea of economic turmoil.It is more like a freestyle swimmer honing his...
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The Top 75: AgencyRx
After seeing explosive growth for its first several years, the CDM spin-off is on a more sustainable growth pattern, says managing partner and creative director for copy Michael Schreiber.The economic realities and those of pharma's...
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The Top 75: Area 23
Area 23, located just 10 blocks down Broadway from older sibling shop Draftfcb Healthcare, picked up new work with high-profile pharmas already on its roster, and found a new client in Daiichi Sankyo this year.The agency grew by 20% over...
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The Top 75: Beacon Healthcare Communications
The way John Puglisi sees it, being the best kept secret in the industry may not be such a bad thing.Puglisi, the president and managing partner of Beacon Healthcare Communications, told MM&M that his agency is doing quite well.
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The Top 75: Blue Diesel
Many agencies heavy on digital and interactive are claiming to have spotted a silver lining in the cloudy economic landscape of 2009.Blue Diesel reports that the lining is golden. We've seen a 20-plus percent growth in '09 over '08, and...
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The Top 75: Brand Pharm
Kathy Magnuson is one of those people who prefers to look at the glass as half-full.Magnuson, executive vice president, managing director of Brand Pharm, says that while her company didn't maintain the double-digit growth that it had in...
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Sanofi-Aventis announces R&D restructuring
Sanofi-Aventis announced plans to restructure its R&D model, set to be completed by 2013.No layoffs will result from the restructuring, according to the statement (pdf), although some 1,300 employees will be eligible for voluntary...
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AstraZeneca unbranded effort urges sufferers to 'Rethink COPD'
AstraZeneca is rolling out an unbranded COPD education campaign featuring comedian and actor Robert Klein.The campaign, dubbed RethinkCOPD, is aimed at getting sufferers to consider their options with respect to diet, exercise and, of...
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Provider: Pri-Med
Company Profile Pri-Med is a trusted communication and education platform for science and medicine that is owned by M|C Communications LLC.The Pri-Med brand represents a community of healthcare providers and their need to access the...
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