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NICE says pharma should help pay for leukemia drugs
Government regulators in Britain are asking Novartis and Bristol-Myers Squibb to help pay for their leukemia drugs.In a statement today, the National Institute for Health and Clinical Excellence (NICE) took issue with price points on BMS's Sprycel and...
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People News: GSK, Genzyme, Cohn & Wolfe
GlaxoSmithKline named Philippe Fauchet president of GSK Japan.Fauchet joins GSK from Sanofi Aventis, where he was SVP business development and had served as SVP pharmaceutical operations, Japan since 2005. He will report to Marc Dunoyer, who leads the...
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DDMAC letter-writers off to a busy start of 2010
The FDA's Division of Drug Marketing, Advertising and Communications got off to a busy start in January.The agency released a new batch of enforcement letters, bringing its tally for the month to nine. All were untitled letters, somewhat less serious than...
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Company News: Pfizer and GSK
More In Business Briefs Companies Pfizer said its full-year 2009 revenues rose 4% to $50 billion, with US revenues up 7% over 2008 to $21.7 billion and international revenues up 1% to $28.3 billion.Fourth-quarter US revenues were up 42% compared to Q4 2008,...
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DDR on DTC: Actonel
Actonel, the osteoporosis drug from Warner Chilcot-Sanofi Aventis, is takin' it to the streets!Their new educational campaign uses an actor dressed as a doctor (remember those quaint man-in-white TV guidance rules?) to accost people on city streets with the...
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Boehringer COPD awareness effort targets NASCAR fans
Boehringer Ingelheim is sponsoring a star-studded COPD awareness effort with NASCAR, the American Lung Association and the COPD Foundation.The Drive4COPD campaign, a multiyear initiative aimed at promoting awareness of the need for early detection of COPD,...
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Novo reps to spotlight weight loss for Victoza launch
Sales forces for Novo Nordisk's Victoza will emphasize the injectable's weight loss properties when it launches next month.Speaking between sales force training workshops, Martin Jernigan, associate VP, Victoza launch, said the type 2 diabetes drug is really...
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Company News: Kantar Media, GlaxoSmithKline
Kantar , GlaxoSmithKline - Medical and NUMBER(S) NME(S) CONTENT CTEGORY PGE NME CONTENT CTEGORY TRCKING //CUSTOM VRIBLES TYPE BRIEFS';//PRIMRY SECTION TYPE SECTION // CUSTOM VRIBLES EXTENDED cv or TG TYPE TYPE(S) NONE';//GTED TYPE TYPE TYPE(S) IN?// theForm ...
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Nexium ad campaign promises nighttime relief
AstraZeneca is answering OTC Prevacid with ads touting Nexium's nighttime benefits.The Purple Pill features 30-second TV spots that take a comical look at the lengths to which acid reflux sufferers will go for a good night's sleep. The first spot in the...
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UK journal ad spins weight gain side effect
UK regulators vowed to investigate a medical journal ad for AstraZeneca's Seroquel that allegedly minimized weight gain data, a common side effect associated with atypical anti-psychotic drugs.The ad ran in the British Journal of Psychiatry in 2004, and was the...
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